
Considering Cost Structure Before Buying a Restaurant
What is the cost structure?
Cost structure refers to the level of a restaurant’s fixed and variable expenses in relation to its sales.
Fixed expenses are considered those expenses a restaurant will incur anyway regardless on the number of its guests. Variable expenses are those expenses that behave in a similar direction and proportion to a restaurant’s sales.
How cost structure may affect a restaurant’s profitability?
Table 1
| RESTAURANT A | RESTAURANT B | |||
| Number of covers annually | 10000 | 10000 | ||
| Average spending per cover | $30 | $30 | ||
| Variable cost per cover | $13.50 | $9.00 | ||
| Sales revenue | 300000 | 100% | 300000 | 100% |
| Less: Variable costs | 135000 | 45% | 90000 | 30% |
| Contribution margin | 165000 | 55% | 210000 | 70% |
| Less: Fixed costs | 120000 | 40% | 165000 | 55% |
| Net income | 45000 | 15% | 45000 | 15% |
We see in the table above two different restaurants with the same amount of: sales (300000), total expenses (135000 + 120000 = 255000) and net income (45000). The only difference between the two restaurants lies in the cost structure which is the level of fixed and variable expenses. Restaurant B has a larger base of fixed expenses compared to its sales than Restaurant A since its fixed expenses constitute 55% of its total sales. Automatically, this makes restaurant B more sensitive than A. This happens because as sales increase or decrease in the future by let’s say 20%, restaurant B (with the higher level of fixed expenses) will experience a higher growth or decline in profits respectively than restaurant A.
Thus, it would be a good idea for an investor to have a look on the cost structure of an existing business along with the expected market conditions before making an investment decision.

