The aim of this certificate is to prepare marketing leaders for the highly evolving and demanding marketing of the 21st century. This fact demands that marketing practitioners have the necessary talents in order to: encounter successfully intense competition, identify market segments with unfulfilled needs, produce products and services that can meet those unfulfilled needs, and finally, develop all necessary processes and communication strategies that promote the value of those products and services to the target audiences.
Upon successful completion of this certificate you will be able to:
- Recognize the usefulness and application marketing principles and concepts for hospitality operations
- Employ several tools for analysing the marketing environment
- Apply marketing research techniques for understanding consumer behaviour, identifying and selecting under-served market segments and choosing a powerful positioning strategy
- Consider and choose suitable strategies in regards to products/services, place/distribution, promotion and pricing
- Establish effective systems for monitoring and controlling the success of the marketing plan
- Explore new media marketing tools that can help your brand become more marketable and competitive
This certificate consists of the following courses:
- Marketing Principles and Concepts
- Conducting Market and Marketing Research
- Segmentation – Targeting – Positioning
- Marketing Mix Strategies and Tactics
- Monitoring and Control Systems of Marketing Plan
- Understanding and Applying New Media Marketing Strategies
Code: MKTC610
Duration: 12 weeks
Credits: 5 U.S./20 U.K.
Courses: 6
Award: Certificate of Completion in ‘Contemporary Hospitality Marketing Management ‘.
Price: $1090
Reviews
There are no reviews yet.