The aim of this certificate is to prepare marketing leaders for the highly evolving and demanding marketing of the 21st century. This fact demands that marketing practitioners have the necessary talents in order to: encounter successfully intense competition, identify market segments with unfulfilled needs, produce products and services that can meet those unfulfilled needs, and finally, develop all necessary processes and communication strategies that promote the value of those products and services to the target audiences.
Upon successful completion of this certificate you will be able to:
- Understand various marketing principles and concepts
- Utilize relevant tools for analysing the market
- Assess different segments of the market and proceed with appropriate targeting and positioning strategies
- Consider and choose suitable strategies in regards to products/services and pricing
- Identify and implement promotion and distribution strategies for your target market(s)
- Explore how new media marketing tools can help your brand become more marketable and competitive
This course consists of the following topics:
- Introduction to Marketing
- Market and Marketing Research
- Market Segmentation, Targeting and Positioning
- Marketing Mix: Product and Price
- Marketing Mix: Promotion and Place
- New Media Marketing
Code: MKT510
Duration: 6 weeks
Equivalent Credits: 3 U.S./10 U.K.
Courses: 6
Award: Certificate of Completion in ‘Marketing for Hotels and Restaurants’.
Price: $590
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